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1929: Wall Street Crash spreads throughout the United States, Charlot gives a smile to audiences all around the world... Luigi Panzera moves to Turin.
And under the Mole Antonelliana the slow growth of his company begins, tying the magic of his art to this city, the magic capital.
The Second World War interrupts this development, which restarts immediately after the war and continues in the 50s when Luigi Panzera is joined in the company by his son Giovanni, who opens a new plant in Moncalieri.
In Italy, these are the years of hopes for the future, highlighted by the bursts of light of the shows of Giovanni Panzera, that pass from a regional plan to a national level.
The Beatles burst onto the world stage and cars become a reality to Italians; the legendary '60s, the fast-growing years for the firm Panzera, which begins a rapid expansion in France, Belgium, Luxembourg, Spain, with shows of great impact and fascination.
In short, the plants in Moncalieri are no longer sufficient and in 1972 the current headquarters of Carignano are opened, while the list of countries where the company produces new shows increases: Switzerland, England, Germany, Slovenia, Croatia, Morocco, Libya, Sudan.
At present, the company operates around the world - Canada, United States, China, Sweden, South America - with a modern factory that covers an area of nearly one hectare and 45 buildings, laboratories dedicated to analysis, research and development, warehouses and sales offices, all in line with the strictest safety guidelines.
Despite this, the love for this type of work remains the same after many years, thanks to the passion of people, their commitment, their creativity.